Beyond Advertising Ogilvy's Mercedes-Benz Ads as Cultural Touchstones

Geoff Ogilvy has opened the PGA Tour season with a six-shot victory in the Mercedes-Benz Championship ... ads. To provide you with a more ... What happens when the brand that stands for doing nothing links up with a show where you do or die? Find out in Ogilvy India's new campaign for Cadbury 5 ... The Film titled WISH was done by Ogilvy & Mather Taipei advertising agency for subbrand: Mercedes-benz S Class (brand: Mercedes-Benz) in ... MAGROUND spoke to Mika Tay at the launch of the GLB SUV about her and her team's work for the new Mercedes-Benz campaign, where high-quality ... Joining hands with Ogilvy Beijing on the conception and execution of the campaign, Mercedes-Benz leveraged Bilibili's 14th anniversary celebrations to send ... When I write an advertisement, I don't want you to tell me that you find it 'creative: I want you to find it so interesting that you buy the product. But Ogilvy and Mather has learned that it often pays to position for psychological segments of the market. Our Mercedes-Benz advertising is ... David Ogilvy founded our company to be the teaching hospital of advertising. We continue that legacy by providing unmatched insights into how brands can make an ... A reprise ad for Mercedes-Benz has won the latest Creative Circle ad of the month in the film category. The Puerto Rico ad is one of Ogilvy's most effective advertisements, aimed at attracting businesses to the island. Ogilvy spent ten days writing ...