Engineering Marvels Ogilvy's Ads that Celebrate Mercedes-Benz Innovation

However, over the long term, the Hathaway, Schweppes, and Rolls-Royce ads demonstrated the “Ogilvy style” and attracted a number of new clients. ... Mercedes-Benz ... In the early 1960s, despite that famous ad, he fired Rolls-Royce as a client. (Two years later, he picked up Mercedes-Benz.) Although he built ... When Mercedes asked the legendary copywriter, David Ogilvy, to write ads for them, he sent a team to the Daimler-Benz headquarters in Stuttgart. Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates ... Mercedes-Benz presents The Reinvention of "Pretty" · IKEA "Fighting is ... Mercedes-Benz Taiwan in partnership with Ogilvy & Mather hoped to increase sales with a branding campaign fighting the annual sales slump in ... Mercedes-Benz, a renowned pioneer in automotive technology, has always been ... Learn more about Ogilvy's Advertising capabilities at Ogilvy China. Print ad campaign from Mercedes-Benz; “DOG” and “FAT”, were developed by Ogilvy & Mather Colombia, to promote the Distronic Plus Technology, ... ... Mercedes Benz ads, to name but a few. He also shared some advertising copy that did not work, such as his first advert about a cooking stove with a naked woman. The consumer for Toyota is very different from one for Mercedes-Benz. Include women taking a much more active role in your communication ... I'm an advertising copywriter. And I can't help writing in short ... Mercedes-Benz used this line for their 2012 C-class coupe TV ...