Chrysler's Merger Masterpiece Uniting Industry Titans

The third largest domestic automobile manufacturer did not debt until 1925 when a very talented entrepreneur named Walter P. Chrysler (1875-1940) announced ... MILAN (AP) — Shareholders of Fiat Chrysler and PSA Peugeot voted Monday to merge and create the world's fourth-largest auto company which, ... ... risk of his long automotive career, convincing the board of the Paris-based company to approve a merger with the Italian-American Fiat Chrysler. There is one part where FCA is taking, the lead, however. FCA's Dutch holding company, FCA N.V. will also absorb the PSA Group from a legal ... The merger deal was billed as a “merger of equals,” though Daimler clearly dominated management of the new DaimlerChrysler conglomerate. How did ... In 1998, German automaker Daimler-Benz purchased Chrysler for $36 billion in what was then regarded as one of the largest industrial mergers ever. After working for other people for his entire adult life, Walter Chrysler wanted to run his own car company. With his own personal wealth and ... Mercedes Benz, as Daimler's lone and premium automotive brand, couldn't open in these new markets, but with Chrysler onboard, it was a possibility. Mercedes had ... In 1998, it merged with Daimler-Benz, which renamed itself DaimlerChrysler but in 2007 sold off its Chrysler stake. The company operated as Chrysler LLC through ... The Fiat Chrysler-Renault merger was complicated by that French company's long-standing ties to Japan's Renault. Worse, the Renault-Nissan- ...