Chrysler's Merger Epic A Journey to Automotive Supremacy

Photo credit: Stellantis We knew once Fiat Chrysler Automobiles (FCA) joined forces with Peugeot (Groupe PSA) in last year's merger, ... Chrysler was first founded on June 6, 1925 by Walter Chrysler, when the Maxwell Motor Company was reorganized into the Chrysler Corporation. In May 1998 Chrysler Corporation and Daimler-Benz AG announced plans to merge, with Daimler-Benz (see Daimler AG) acquiring the American automaker for more ... On the 12th of January 1998, Chrysler Corporation merged with the German company, Daimler. In the period leading up to the merger, both ... At the time, I had high hopes for the Daimler-Chrysler merger. ... company. Chrysler engineers threw it together because they needed ... Chrysler, once part of the 'Big 3' American automakers, is known for comfortable sedans and powerful muscle cars. Facing financial difficulties, it merged ... In 2021 Fiat Chrysler merged with the French company PSA Group to form Stellantis. Chrysler was for many years the third largest (after ... In 1998, in a deal worth $36 billion, Chrysler was acquired by Daimler-Benz of Germany, and the so-called alliance or "merger of equals" was ... In May 1998, when the impending merger of Daimler-Benz and Chrysler was announced, it heralded the biggest cross-border industrial merger ... In 1998, Chrysler merged with Daimler-Benz of Germany to form DaimlerChrysler, which owns 100% of DaimlerChrysler Canada Inc. Operations. The ...