Three-Pointed Star The Unmistakable Symbol of Mercedes-Benz

The Mercedes-Benz symbol represents the brand's values and roots, and Performance Mercedes-Benz has the inside scoop. The Mercedes-Benz 3-pointed star is meant to symbolize the luxury brand's ambition for universal motorization. The Mercedes logo stands in front of Mercedes-Benz's estimated brand value of more than $50 billion and adorns every one of its cars, trucks, and SUVs. The Mercedes-Benz logo history is a captivating journey of evolution and symbolism. From its humble beginnings in the early 1900s to the modern-day ... The logo refers to the company's drive for universal motorization. The founders of Mercedes-Benz believed that one day their company would conquer land, air, ... History behind the brand.​​ The Mercedes-Benz brand was born under a lucky star: the current trademark comprising a three-pointed star was created in 1925. As the logo evolved, so did its color palette. The transition from blue to silver and gray represents more than just a change in hue. Silver ... There's no distinct name for it, but you can call the Mercedes-Benz logo a 3-pointed star. Originally gold, the 3-pointed star was turned silver to celebrate ... The Three-Pointed Star of today is simple and straightforward: silver with a sleek circular border. Each of the three points corresponds to land, sea, and air. The three points represent three qualities of manufactured cars. Those are reliability, high speed and assemblage quality.