Driving Desire Ogilvy's Ads that Fuel Mercedes-Benz Passion

Client: Mercedes Benz Taiwan Agency: Ogilvy & Mather Advertising Art Direction: Akiko Chung Photography: Zhang Jingna Styling: Furquan Saini Makeup: Larry Yeo fat Mercedes Benz Creative Director Clio Awards Distronic Plus Art Directors Billboard Campaigns OGILVY. Print / Outdoor Distronic Plus ... These advertising posters tell the company history in impressive form, from the first automobile advertisement to the modern large-scale graphic arts poster. When I write an advertisement, I don't want you to tell me that you find it 'creative: I want you to find it so interesting that you buy the product. Source: © Behance Ogilvy South Africa Cape Town is the top-ranking agency for ... So, Orchids to both BMW and Mercedes-Benz, even though this ad ... ... Mercedes Benz ads, to name but a few. He also shared some advertising copy that did not work, such as his first advert about a cooking stove with a naked woman. Chinese New Year is all about love and connection. For their 2021 CNY campaign, Mercedes-Benz partnered with our Beijing team to release an emotional film ... In Ogilvy's world, advertising ruled. A lot has changed since then, but ... The best or nothing (Mercedes-Benz) Think Different (Apple) Original Mustang and Mercedes-Benz ads. What practical advice can we take from Ogilvy? A lot of Ogilvy's guidelines still apply to the modern ... The consumer for Toyota is very different from one for Mercedes-Benz. Include women taking a much more active role in your communication ...